When I think of pop (even diet) skinny is definitely not the first image that comes to mind. While I was paging through a recent issue of Time magazine a picture of this unusually shaped Pepsi can caught my eye. It sparked my interest. There was not much information on it in the magazine so I turned to the web. Diet pop tends to be marketed as having the same taste as the regular version and with no calories. Pepsi launched their new skinny can during fashion week in February. I find it to be kind of funny how they decided to release the skinny can during a week that glamorizes ridiculously skinny women. I wonder what this is saying to the consumers, especially women.