Monday, April 11, 2011

AHA! Journal Week 3

Killing Us Softly 3 is about how advertising has caused gender stereotyping.  Ads like the one on the right (found at http://adoholik.com) are very degrading to women.  This ad is sending a message that if you buy a woman one of our diamond engagement rings she will let you get into her pants.  Ads degrading women are quite common and if you are not intently looking for them it can go unnoticed.  Woman's bodies are often used to sell products and create sex appeal.  Through images and ads that degrade women it subconsciously affects us and makes men look at women as objects instead of human beings.  Some ads even sell rape as "sexy".  Below is the video of Killing Us Softly 3.  The link to the site is http://video.google.com/videoplay?docid=-1993368502337678412#




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